A new coffee goddess

rebranding starbucksI’ve gone and done it again. I quit my part-time job with CAIR and am once again moving on to something else…someone else…I’m 56 but I still can’t quite say what I want to be when I grow up.

So I have to do the re-branding. I got an iPad, I got Instagram, I got new hashtags – #AT2018 because I’m hiking the Appalachian Trail next year; #Resist because I hate Trump – but of course the re-branding depends on my new self-identity and my new goals and plans.

When I figure them all out for sure there will be a new brand, a shiny new Starbucks goddess rising from the communications coordinator/freelance journalist person that I have been calling Ruth Nasrullah.

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